Distinguish+between+qualitative+and+quantitative+data.

Data are gathered through direct interaction with participants or are textual data; for example, though one-to-one r group interviews, or by observations in the field, transcripts or field. ||
 * Quantitative Data || Qualitative Data ||
 * Data are in form of "numbers" that are easy to summarize and submit to statistical analysis. || Data are meant for generalization beyond the sample from which the data were drawn. ||
 * Its setting is more artificial than qualitative’s. || The use of “rich data”, which means that they are rich in their description of people, places, conversations, etc. They are voluminous and opened to interpretation, they are not easy to analyse, and there is no single way to approach analysis.
 * Its design is highly structured. || Qualitative researchers use what is called a “rich-thick” description of the data when they write their research reports to document their interpretation. ||
 * Reliability is high. || Reliability is low. ||
 * Interpretation is objective. ||  Interpretation is subjective. ||
 * It lacks from ecological validity. || Is more descriptive. ||